Reach Multicultural: Latest Posts

Marketing to Filipinos

Marketing to Filipinos

The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.

5 Things You Should Know About Chinese New Year

5 Things You Should Know About Chinese New Year

Chinese New Year is celebrated by more than 20% of the world. It’s the most important holiday in China and to Chinese people all over. Here are 5 interesting facts that you probably didn’t know about Chinese New Year.

Report: How Asian Americans consume media

Report: How Asian Americans consume media

These days, most U.S. immigrants are not coming from Mexico, as is the popular perception, but from China and India. These changing immigration patterns are leading advertisers to take a second look at the Asian American market, which is the fastest growing consumer segment in the country.

Asian-Americans and the Internet

Asian-Americans and the Internet

Fully 75% of English-speaking Asian-American adults have used the Internet. Numbering well over 5 million, these Asian-American Internet users are also the Net’s most active users. By comparison, 58% of white adults, 43% of African-Americans, and 50% of English-speaking Hispanics are online.

Asian Americans Rank First in Internet Use

Asian Americans Rank First in Internet Use

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.

Latest Posts

2021 Multicultural & Diversity Calendar

2021 Multicultural & Diversity Calendar

Following a tumultuous 2020, the 2021 multicultural and diversity calendar has increased significance for understanding and celebrating diversity in the United States. There are dates to celebrate specific dates of importance to multicultural communities as well as month long celebrations of cultural heritage that are important for diverse audiences as well as companies who pride themselves on diversity and inclusiveness.

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