2020 is the Year of the Rat on the Chinese Calendar

Although a zodiac’s year is traditionally the most unfortunate, laden with bad omens and mishaps, 2020 will perform reasonably well for the Rat. Success will come in the form of career; celebrate the fact that your efforts will be rewarded and seen. On the other hand, your health and relationships will prove to be a struggle. Visit your doctor at the first sign of illness, and work toward creating a loving, open environment for all of your relationships. The year will have its issues, but the positive factors can turn it around.

There is NO Set Date for Chinese New Year

According to the Lunar calendar, the Spring Festival starts on January 25th and lasts until February 4th, 2020. Unlike western holidays such as Thanksgiving or Christmas, when you try to calculate it with the solar (Gregorian) calendar, the date is all over the place.is on January 1st and lasts until the 15thg your multicultural marketing campaigns or looking for ways to celebrate your cultural heritage, here are some key dates for 2020 with a particular focus on multicultural / diversity segments in the United States.  

For details regarding Chinese New Year traditions as well as detailed history, check out  Year of the Rat Explained.  For brands & agencies looking to connect with multicultural audiences, Alcance Media Group can assist.

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