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Healthcare has been a major issue for governments, politicians, voters, and the population overall. A difficult issue in general, yet further complicated by challenges related to the healthcare needs of very diverse multicultural communities.
In multicultural media, while there are numerous publications catering to the Hispanic segment, for brands & agencies interested in advertising to the Arab American community, there is a definitive lack of options.
The Women’s World Cup 2019 in France, while played by women, is watched by a diverse audience. The Women’s World Cup continues to increase in popularity and interest across a diverse audience.
Of all the multicultural audiences in US, there is no segment that knows more about soccer than US Hispanics. Copa América 2019 is a key tournament that they follow.