Getting multicultural voters from potential to influential.
When the impact of multicultural voters is discussed, a key focus is the potential impact of Hispanic voters as well as African American voters on national elections. However, the multicultural voter potential for city and state elections is enormous and strategies should reach key multicultural voter segments in the community. Asian American voters in states such as California can have a tremendous impact whereas Arab American voters can have a major impact in cities such as Los Angeles and Detroit as well as state elections in Michigan. In the southwest and in certain areas, Native American voters are worth considering.
Whether or not political marketers value these communities, many communities are pushing to make their voice heard and actively trying to register voters.
Key to achieving that potential is a matter of registering to vote and most importantly getting out to vote. There are numerous organizations working specifically with multicultural communities to increase voter registration.
Here are a few resources that will help multicultural voters get started:
Hispanic voter registration: Voto Latino
Arab American voter registration: Yalla Vote
Asian & Pacific Islander voter registration: APIA Vote
Native American voter registration: Native Vote
To find out more about how multicultural voters can make an impact, there are some resources below.
Voting is important for everyone and your vote does count. For voter information for all U.S. Citizens there are numerous options, but here are some key options that will help you easily register in your community. USA.Gov or Rock the Vote. Therefore, it is easier than ever to make your voice heard.
Regardless of your background, religious beliefs, race, birthplace, or beliefs on a specific issue, your vote counts. A brief look at international news shows that many do not have the freedom or opportunity to vote. Above all it is important to GET OUT AND VOTE!
Resources:
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Infographic: Multicultural Voters
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Alcance Media Group : a network that helps advertisers and their brands, campaigns, & agencies reach multicultural segments in the United States, Canada and internationally.