Reach Multicultural: Latest Posts
Who is an ‘African American’? Definition evolves as USA does
There was a time when being black in America meant you were most likely descended from one or more enslaved Africans who had survived the trans-Atlantic slave trade. However, as the number of African and Caribbean blacks immigrating to the USA has increased, so have the chances that someone who identifies as black or African American is a first- or second-generation immigrant.
Scholarships and Grants for African American Students
Despite significant improvements, African-Americans are still very underrepresented on college and university campuses.
Cultural heritage and multiculturalism in sport
The contribution of multicultural communities to international sport is incresingly important. In the craziness that is media, a joke regarding one community quickly upsets somebody and the response becomes news.  A great example is that of Trevor Noah from The Daily Show chanting “Africa won the World Cup”
Native American and indigenous markets in the Americas
In the multicultural marketing world, the Native American market is often overlooked. Compared to other key multicultural segments such as U.S. Hispanic or Asian American which are expanding rapidly, the overall numbers are small.Â
Three Marketing Best Practices for Reaching a Diverse Audience
Multicultural Americans buy nearly $2 trillion in goods and services every year. The U.S. Census Bureau estimates that people of color will comprise over one-third of the country’s population by 2020.
Rockstars: With The Passion Of An Entrepreneur And The Strength Of Rock
There is a link between Innovation and rock, startups need bands, toccatas, albums, fans and tours to succeed. This is how InnovaRock rocks!
Latest Posts
Women’s World Cup – Not Only for Women
The Women’s World Cup 2019 in France, while played by women, is watched by a diverse audience. The Women’s World Cup continues to increase in popularity and interest across a diverse audience.
Soccer and US Hispanics
Of all the multicultural audiences in US, there is no segment that knows more about soccer than US Hispanics. Copa América 2019 is a key tournament that they follow.
Haitian Heritage Month
Haitian Heritage Month is a nationally recognized month and an opportunity for individuals including Haitians and lovers of the the Haitian culture to celebrate the rich culture, distinctive art, delicious food and learn the traditions of Haiti and its people.
Expatriate votes count
The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.