by Madison Schultz | Dec 13, 2021 | African American, Arab American, Asian, Hispanic, Multicultural Marketing
Diversity and Winter Sports: A look at Lake Tahoe Lake Tahoe (California & Nevada) draws visitors from diverse backgrounds. A look at this areas Winter Sports Industry efforts to reach multicultural and diverse visitors. A Tahoe Report by Madison Schultz...
by Chris Stanley | May 12, 2021 | African American, Arab American, Asian, Hispanic, Multicultural Marketing, Native American, Uncategorized
How Minority-Owned Businesses Can Drive the COVID-19 Recovery COVID-19 has been tough on minority business owners. The pandemic disproportionately affected minority business owners due to concentration in industries most directly affected by COVID-19, limited access...
by Chris Stanley | Dec 16, 2020 | African American, Arab American, Asian, Hispanic, Multicultural Marketing, Native American
Why Automotive Companies Should Focus on Diverse Car Buyers A trait of a good businessman or a marketer is always the ability to adapt and overcome. We saw the importance of this through the current coronavirus pandemic. Businesses needed to find new ways to market,...
by Chris Stanley | Dec 8, 2020 | African American, Asian, Hispanic, Multicultural Marketing
Will multicultural skiers save the ski industry? The ski industry needs multicultural segment participation: Specifically three key audiences: U.S. Hispanics, African Americans and Asian Americans. U.S. Demographics are rapidly changing and diversity in sports...
by Chris Stanley | Sep 14, 2020 | Multicultural Marketing
Multicultural Audiences have been among the strongest audiences for entertainment as well as utilization of digital devices for those entertainment needs. But is the transition to connected devices and over the top devices (OTT) for multicultural audiences...
