by Madison Schultz | Dec 13, 2021 | African American, Arab American, Asian, Hispanic, Multicultural Marketing
Diversity and Winter Sports: A look at Lake Tahoe Lake Tahoe (California & Nevada) draws visitors from diverse backgrounds. A look at this areas Winter Sports Industry efforts to reach multicultural and diverse visitors. A Tahoe Report by Madison Schultz...
by Chris Stanley | Dec 8, 2020 | African American, Asian, Hispanic, Multicultural Marketing
Will multicultural skiers save the ski industry? The ski industry needs multicultural segment participation: Specifically three key audiences: U.S. Hispanics, African Americans and Asian Americans. U.S. Demographics are rapidly changing and diversity in sports...
by Chris Stanley | Sep 14, 2020 | Multicultural Marketing
Multicultural Audiences have been among the strongest audiences for entertainment as well as utilization of digital devices for those entertainment needs. But is the transition to connected devices and over the top devices (OTT) for multicultural audiences...
by Chris Stanley | Jun 7, 2019 | Multicultural Marketing
The Women’s World Cup 2019 in France, while played by women, is watched by a diverse audience. Soccer is a global game and has a broad appeal across gender, ethnicity, income, education and beyond. While nothing will trump the appeal of the World Cup, the...
by Chris Stanley | Mar 9, 2019 | African American
As we look at multicultural participation in winter sports and how the ski industry can benefit from increased participation from multicultural skiers, for this article we focus on African American / Black Skiers. This audience represents 14.5% of the U.S....
