Reach Multicultural: Latest Posts
Multicultural Healthcare Initiatives – Making a difference
Healthcare has been a major issue for governments, politicians, voters, and the population overall. A difficult issue in general, yet further complicated by challenges related to the healthcare needs of very diverse multicultural communities.
Arab American Media – Opportunity & Challenge
In multicultural media, while there are numerous publications catering to the Hispanic segment, for brands & agencies interested in advertising to the Arab American community, there is a definitive lack of options.
Women’s World Cup – Not Only for Women
The Women’s World Cup 2019 in France, while played by women, is watched by a diverse audience. The Women’s World Cup continues to increase in popularity and interest across a diverse audience.
Soccer and US Hispanics
Of all the multicultural audiences in US, there is no segment that knows more about soccer than US Hispanics. Copa América 2019 is a key tournament that they follow.
Haitian Heritage Month
Haitian Heritage Month is a nationally recognized month and an opportunity for individuals including Haitians and lovers of the the Haitian culture to celebrate the rich culture, distinctive art, delicious food and learn the traditions of Haiti and its people.
Expatriate votes count
The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.
Latest Posts
Reaching Multicultural Audiences through OTT & Connected TV
Multicultural Audiences have been among the strongest audiences for entertainment as well as utilization of digital devices for those entertainment needs.
But is the transition to connected devices and over the top devices (OTT) for multicultural audiences happening as fast, and how will that impact multicultural marketing?
2020 Elections: Race & Ethnicity Will Make a Difference
The U.S. Population and therefore the electorate are always changing. For politicians and their consultants, understanding the voters as well as finding new ways to reach them is important.
On a local level, racial & ethnic groups can be the majority in certain areas and as we move from local to state to national levels the impact may be different.
Multicultural Segments Face Increased Risks from COVID 19
Multicultural population segments face consistent health challenges, however in a national health crisis, many immigrant populations and people of color face significantly higher risks.
Ramadan Tips for Savvy Managers
Ramadan is a time of spiritual renewal. Muslims the world over observe this holy month through charity, fasting and feasting. One of the five pillars of Islam, Ramadan occurs the ninth month on the lunar calendar. The basics of Ramadan include: