For automotive brands, auto parts and service centers and especially the dealer associations, multicultural marketing is important to their success.
Reach Multicultural: Latest Posts
Soccer and US Hispanics
Of all the multicultural audiences in US, there is no segment that knows more about soccer than US Hispanics. Copa América 2019 is a key tournament that they follow.
The challenges of health providers to reach U.S. Hispanic
In all parts of the world, equality is proclaimed, a word that denotes the similarity of rights for one group of people as for another. But if we talk about one of the greatest concerns that every human being can have in his life, such as health, perhaps this term does not fit properly to its definition, but why?
Top 5 Travel Destinations for Latin Americans Within the US.
US is a country made of diversity; one can find people from around the world in just one nation, no matter if they are from Europe, Africa, Asia, or Latin America.
Rockstars: With The Passion Of An Entrepreneur And The Strength Of Rock
There is a link between Innovation and rock, startups need bands, toccatas, albums, fans and tours to succeed. This is how InnovaRock rocks!
Hispanic marketing and its relevance today
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.
Latest Posts
2022 Multicultural & Diversity Events Calendar
Following a tumultuous couple of years the 2022 multicultural and diversity calendar has increased significance for understanding and celebrating diversity in the United States. There are dates to celebrate specific dates of importance to multicultural communities as well as month long celebrations of cultural heritage that are important for diverse audiences as well as companies who pride themselves on diversity and inclusiveness.
Diversity and Winter Sports: A look at Lake Tahoe
The winter sports industry looks to increase participation among diverse, multicultural segments of all ages. A look at Lake Tahoe’s efforts
How Minority-Owned Businesses Can Drive the COVID-19 Recovery
Black and Hispanic business owners can also take advantage of resources and networking opportunities through national organizations like SCORE, the Small Business Administration, and Small Business Development Centers.
While the past year has been challenging for Black and Hispanic business owners in the U.S., there has never been a better time to be a minority business owner
Why Automotive Companies Should Focus on Diverse Car Buyers
Diversity marketing is key for automotive brands. Hispanic car buyers, Asian car buyers, Black car buyers make up a larger group than ever.