Diversity marketing is key for automotive brands. Hispanic car buyers, Asian car buyers, Black car buyers make up a larger group than ever.
Reach Multicultural: Latest Posts
Oral health of Hispanic children in US
Studies has discovered that the US Hispanic children are more likely than children of other racial/ethnic groups to experience dental caries.
Will multicultural skiers save the ski industry?
Is diversity in sports and more specifically diversity in the ski industry the key to survival? Absolutely, yet does the ski industry care?
2020 Elections: Race & Ethnicity Will Make a Difference
The U.S. Population and therefore the electorate are always changing. For politicians and their consultants, understanding the voters as well as finding new ways to reach them is important.
On a local level, racial & ethnic groups can be the majority in certain areas and as we move from local to state to national levels the impact may be different.
Multicultural Segments Face Increased Risks from COVID 19
Multicultural population segments face consistent health challenges, however in a national health crisis, many immigrant populations and people of color face significantly higher risks.
Multicultural Auto Marketing – Missed Opportunity?
For automotive brands, auto parts and service centers and especially the dealer associations, multicultural marketing is important to their success.
Latest Posts
Christmas celebration world tour
It seems that Christmas is only celebrated by Christians and Catholics. However, according to the different religions and communities, this holiday is commemorated equally in all countries of the world.
The Soccer Festival: A Meeting Point for Hispanics
We enter the countdown, the highly anticipated Qatar 2022 World Cup is just a month away and fans are eagerly awaiting the kick-off.
A Native American woman in space: who is Nicole Aunapu Mann?
Nicole Aunapu Mann, a member of the Wailacki Indian tribes of Round Valley in northern California, breaks with the stereotypes of racial origin.
2022 Multicultural & Diversity Events Calendar
Following a tumultuous couple of years the 2022 multicultural and diversity calendar has increased significance for understanding and celebrating diversity in the United States. There are dates to celebrate specific dates of importance to multicultural communities as well as month long celebrations of cultural heritage that are important for diverse audiences as well as companies who pride themselves on diversity and inclusiveness.