Reach Multicultural: Latest Posts
World Cup marketing – uniting multicultural sports
World Cup marketing is in a league of its own.  Fans from throughout the globe will be on the edge of their seats. With Team USA out, there is an opportunity for multicultural marketers to connect with other divers segments.
Hispanic marketing and its relevance today
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.
Report: How Asian Americans consume media
These days, most U.S. immigrants are not coming from Mexico, as is the popular perception, but from China and India. These changing immigration patterns are leading advertisers to take a second look at the Asian American market, which is the fastest growing consumer segment in the country.
Asian-Americans and the Internet
Fully 75% of English-speaking Asian-American adults have used the Internet. Numbering well over 5 million, these Asian-American Internet users are also the Net’s most active users. By comparison, 58% of white adults, 43% of African-Americans, and 50% of English-speaking Hispanics are online.
U.S. Arab community – growing influence
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.
Asian Americans Rank First in Internet Use
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.
Latest Posts
Marketing to Filipinos
The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.
African American Skiers – National Brotherhood of Skiers
The National Black Ski Summit organized by the National Brotherhood of Skiers brings together african american skiers from ski clubs throughout the U.S.
Black History Month
Carter G. Woodson hopes to raise awareness of African American’s contributions and conceived and announced Negro History Week in 1925.
Madam C.J. Walker
Madam C.J. Walker, who first started selling a hair grower at the turn of the 20th century, was the first American woman to become a self-made millionaire. Walker was born in 1867 as Sarah Breedlove on the same plantation where her parents had been enslaved before the Civil War.