The U.S. Population and therefore the electorate are always changing. For politicians and their consultants, understanding the voters as well as finding new ways to reach them is important.
On a local level, racial & ethnic groups can be the majority in certain areas and as we move from local to state to national levels the impact may be different.
Multicultural population segments face consistent health challenges, however in a national health crisis, many immigrant populations and people of color face significantly higher risks.
Ramadan is a time of spiritual renewal. Muslims the world over observe this holy month through charity, fasting and feasting. One of the five pillars of Islam, Ramadan occurs the ninth month on the lunar calendar. The basics of Ramadan include:
For automotive brands, auto parts and service centers and especially the dealer associations, multicultural marketing is important to their success.
In multicultural media, while there are numerous publications catering to the Hispanic segment, for brands & agencies interested in advertising to the Arab American community, there is a definitive lack of options.
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.
The Year of the Rabbit is an important celebration for many people in the United States who follow the Chinese zodiac.
It seems that Christmas is only celebrated by Christians and Catholics. However, according to the different religions and communities, this holiday is commemorated equally in all countries of the world.
We enter the countdown, the highly anticipated Qatar 2022 World Cup is just a month away and fans are eagerly awaiting the kick-off.
Nicole Aunapu Mann, a member of the Wailacki Indian tribes of Round Valley in northern California, breaks with the stereotypes of racial origin.