Reach Multicultural: Latest Posts

Indigenous Peoples Day

Indigenous Peoples Day

Indigenous Peoples Day is a holiday that celebrates the Indigenous peoples of America and commemorates their shared history and culture.

Who is an ‘African American’? Definition evolves as USA does

Who is an ‘African American’? Definition evolves as USA does

There was a time when being black in America meant you were most likely descended from one or more enslaved Africans who had survived the trans-Atlantic slave trade. However, as the number of African and Caribbean blacks immigrating to the USA has increased, so have the chances that someone who identifies as black or African American is a first- or second-generation immigrant.

Cultural heritage and multiculturalism in sport

Cultural heritage and multiculturalism in sport

The contribution of multicultural communities to international sport is incresingly important. In the craziness that is media, a joke regarding one community quickly upsets somebody and the response becomes news.   A great example is that of Trevor Noah from The Daily Show chanting “Africa won the World Cup”

Native American and indigenous markets in the Americas

Native American and indigenous markets in the Americas

In the multicultural marketing world, the Native American market is often overlooked.  Compared to other key multicultural segments such as U.S. Hispanic or Asian American which are expanding rapidly, the overall numbers are small. 


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Latest Posts

Haitian Heritage Month

Haitian Heritage Month

Haitian Heritage Month is a nationally recognized month and an opportunity for individuals including Haitians and lovers of the the Haitian culture to celebrate the rich culture, distinctive art, delicious food and learn the traditions of Haiti and its people.

Expatriate votes count

Expatriate votes count

The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.

Marketing to Filipinos

Marketing to Filipinos

The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.


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