Reach Multicultural: Latest Posts

Black History Month

Black History Month

Carter G. Woodson hopes to raise awareness of African American’s contributions and conceived and announced Negro History Week in 1925.

Madam C.J. Walker

Madam C.J. Walker

Madam C.J. Walker, who first started selling a hair grower at the turn of the 20th century, was the first American woman to become a self-made millionaire. Walker was born in 1867 as Sarah Breedlove on the same plantation where her parents had been enslaved before the Civil War.

Who is an ‘African American’? Definition evolves as USA does

Who is an ‘African American’? Definition evolves as USA does

There was a time when being black in America meant you were most likely descended from one or more enslaved Africans who had survived the trans-Atlantic slave trade. However, as the number of African and Caribbean blacks immigrating to the USA has increased, so have the chances that someone who identifies as black or African American is a first- or second-generation immigrant.

Latest Posts

2021 Multicultural & Diversity Calendar

2021 Multicultural & Diversity Calendar

Following a tumultuous 2020, the 2021 multicultural and diversity calendar has increased significance for understanding and celebrating diversity in the United States. There are dates to celebrate specific dates of importance to multicultural communities as well as month long celebrations of cultural heritage that are important for diverse audiences as well as companies who pride themselves on diversity and inclusiveness.

Reaching Multicultural Audiences through OTT & Connected TV

Reaching Multicultural Audiences through OTT & Connected TV

Multicultural Audiences have been among the strongest audiences for entertainment as well as utilization of digital devices for those entertainment needs.

But is the transition to connected devices and over the top devices (OTT) for multicultural audiences happening as fast, and how will that impact multicultural marketing?

2020 Elections: Race & Ethnicity Will Make a Difference

2020 Elections: Race & Ethnicity Will Make a Difference

The U.S. Population and therefore the electorate are always changing. For politicians and their consultants, understanding the voters as well as finding new ways to reach them is important.
On a local level, racial & ethnic groups can be the majority in certain areas and as we move from local to state to national levels the impact may be different.

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