Reach Multicultural: Latest Posts
Marketing to Filipinos
The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.
African American Skiers – National Brotherhood of Skiers
The National Black Ski Summit organized by the National Brotherhood of Skiers brings together african american skiers from ski clubs throughout the U.S.
Black History Month
Carter G. Woodson hopes to raise awareness of African American’s contributions and conceived and announced Negro History Week in 1925.
Madam C.J. Walker
Madam C.J. Walker, who first started selling a hair grower at the turn of the 20th century, was the first American woman to become a self-made millionaire. Walker was born in 1867 as Sarah Breedlove on the same plantation where her parents had been enslaved before the Civil War.
5 Things You Should Know About Chinese New Year
Chinese New Year is celebrated by more than 20% of the world. It’s the most important holiday in China and to Chinese people all over. Here are 5 interesting facts that you probably didn’t know about Chinese New Year.
2019 Diversity Calendar
From month long celebrations such as Black History Month (February), Hispanic Heritage Month (September 15 -October 15), National American Indian Heritage Month (November) and Asian Pacific American Heritage Month (May) to more specific observances such as Dr. Martin Luther King Jr.’s Birthday (January 21) or the Lunar New Year (February 5), the U.S. calendar of observances is incredibly diverse.
Latest Posts
Multicultural Healthcare Initiatives – Making a difference
Healthcare has been a major issue for governments, politicians, voters, and the population overall. A difficult issue in general, yet further complicated by challenges related to the healthcare needs of very diverse multicultural communities.
Arab American Media – Opportunity & Challenge
In multicultural media, while there are numerous publications catering to the Hispanic segment, for brands & agencies interested in advertising to the Arab American community, there is a definitive lack of options.
Women’s World Cup – Not Only for Women
The Women’s World Cup 2019 in France, while played by women, is watched by a diverse audience. The Women’s World Cup continues to increase in popularity and interest across a diverse audience.
Soccer and US Hispanics
Of all the multicultural audiences in US, there is no segment that knows more about soccer than US Hispanics. Copa América 2019 is a key tournament that they follow.
