Reach Multicultural: Latest Posts
Black History Month
Carter G. Woodson hopes to raise awareness of African American’s contributions and conceived and announced Negro History Week in 1925.
Madam C.J. Walker
Madam C.J. Walker, who first started selling a hair grower at the turn of the 20th century, was the first American woman to become a self-made millionaire. Walker was born in 1867 as Sarah Breedlove on the same plantation where her parents had been enslaved before the Civil War.
5 Things You Should Know About Chinese New Year
Chinese New Year is celebrated by more than 20% of the world. It’s the most important holiday in China and to Chinese people all over. Here are 5 interesting facts that you probably didn’t know about Chinese New Year.
Multicultural Auto Marketing – Missed Opportunity?
For automotive brands, auto parts and service centers and especially the dealer associations, multicultural marketing is important to their success.
2019 Diversity Calendar
From month long celebrations such as Black History Month (February), Hispanic Heritage Month (September 15 -October 15), National American Indian Heritage Month (November) and Asian Pacific American Heritage Month (May) to more specific observances such as Dr. Martin Luther King Jr.’s Birthday (January 21) or the Lunar New Year (February 5), the U.S. calendar of observances is incredibly diverse.
The challenges of health providers to reach U.S. Hispanic
In all parts of the world, equality is proclaimed, a word that denotes the similarity of rights for one group of people as for another. But if we talk about one of the greatest concerns that every human being can have in his life, such as health, perhaps this term does not fit properly to its definition, but why?
Latest Posts
Women’s World Cup – Not Only for Women
The Women’s World Cup 2019 in France, while played by women, is watched by a diverse audience. The Women’s World Cup continues to increase in popularity and interest across a diverse audience.
Soccer and US Hispanics
Of all the multicultural audiences in US, there is no segment that knows more about soccer than US Hispanics. Copa América 2019 is a key tournament that they follow.
Haitian Heritage Month
Haitian Heritage Month is a nationally recognized month and an opportunity for individuals including Haitians and lovers of the the Haitian culture to celebrate the rich culture, distinctive art, delicious food and learn the traditions of Haiti and its people.
Expatriate votes count
The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.