Reach Multicultural: Latest Posts
Multicultural Segments Face Increased Risks from COVID 19
Multicultural population segments face consistent health challenges, however in a national health crisis, many immigrant populations and people of color face significantly higher risks.
Ramadan Tips for Savvy Managers
Ramadan is a time of spiritual renewal. Muslims the world over observe this holy month through charity, fasting and feasting. One of the five pillars of Islam, Ramadan occurs the ninth month on the lunar calendar. The basics of Ramadan include:
Marijuana / Cannabis Among the African American
How does the Black Community View Legalized Marijuana. The subject of cannabis and how African Americans view it isn’t straightforward. Throughout the course of the War on Drugs, people of color, specifically African Americans, have been unfairly targeted and singled out for their marijuana use.
Chinese New Year 2020: Year of the Rat
Multicultural & Diversity dates that are culturally relevant. From month long celebrations such as Black History Month (February), Hispanic Heritage Month (September 15 -October 15), National American Indian Heritage Month (November) and Asian Pacific American Heritage Month (May) to more specific observances such as Dr. Martin Luther King Jr.’s Birthday (January 21) or the Lunar New Year (February 5), the 2020 multicultural & diversity calendar is incredibly diverse.
2020 Multicultural & Diversity Calendar
Multicultural & Diversity dates that are culturally relevant. From month long celebrations such as Black History Month (February), Hispanic Heritage Month (September 15 -October 15), National American Indian Heritage Month (November) and Asian Pacific American Heritage Month (May) to more specific observances such as Dr. Martin Luther King Jr.’s Birthday (January 21) or the Lunar New Year (February 5), the 2020 multicultural & diversity calendar is incredibly diverse.
Multicultural Auto Marketing – Missed Opportunity?
For automotive brands, auto parts and service centers and especially the dealer associations, multicultural marketing is important to their success.Â
Ads by Ezoic
Latest Posts
Will multicultural skiers save the ski industry?
Is diversity in sports and more specifically diversity in the ski industry the key to survival? Absolutely, yet does the ski industry care?
2021 Multicultural & Diversity Calendar
Following a tumultuous 2020, the 2021 multicultural and diversity calendar has increased significance for understanding and celebrating diversity in the United States. There are dates to celebrate specific dates of importance to multicultural communities as well as month long celebrations of cultural heritage that are important for diverse audiences as well as companies who pride themselves on diversity and inclusiveness.
Reaching Multicultural Audiences through OTT & Connected TV
Multicultural Audiences have been among the strongest audiences for entertainment as well as utilization of digital devices for those entertainment needs.
But is the transition to connected devices and over the top devices (OTT) for multicultural audiences happening as fast, and how will that impact multicultural marketing?
2020 Elections: Race & Ethnicity Will Make a Difference
The U.S. Population and therefore the electorate are always changing. For politicians and their consultants, understanding the voters as well as finding new ways to reach them is important.
On a local level, racial & ethnic groups can be the majority in certain areas and as we move from local to state to national levels the impact may be different.
Ads by Ezoic
