Reach Multicultural: Latest Posts
Healthcare has been a major issue for governments, politicians, voters, and the population overall. A difficult issue in general, yet further complicated by challenges related to the healthcare needs of very diverse multicultural communities.
In multicultural media, while there are numerous publications catering to the Hispanic segment, for brands & agencies interested in advertising to the Arab American community, there is a definitive lack of options.
The Women’s World Cup 2019 in France, while played by women, is watched by a diverse audience. The Women’s World Cup continues to increase in popularity and interest across a diverse audience.
Of all the multicultural audiences in US, there is no segment that knows more about soccer than US Hispanics. Copa América 2019 is a key tournament that they follow.
Haitian Heritage Month is a nationally recognized month and an opportunity for individuals including Haitians and lovers of the the Haitian culture to celebrate the rich culture, distinctive art, delicious food and learn the traditions of Haiti and its people.
The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.
Multicultural & Diversity dates that are culturally relevant. From month long celebrations such as Black History Month (February), Hispanic Heritage Month (September 15 -October 15), National American Indian Heritage Month (November) and Asian Pacific American Heritage Month (May) to more specific observances such as Dr. Martin Luther King Jr.’s Birthday (January 21) or the Lunar New Year (February 5), the 2020 multicultural & diversity calendar is incredibly diverse.
For automotive brands, auto parts and service centers and especially the dealer associations, multicultural marketing is important to their success.
The U.S. Military actively recruits across multicultural segments and as such is a very diverse organization. In looking at the diversity within the military, one group that stands out is that of Native Americans and their military tradition.
Who is the largest employer in the World? Who is the largest employer in the United States? Spoiler alert, it is the same organization. The U.S. military / Department of Defense has been the world’s largest employer consistently. A global organization that is as diverse as it is large continues to adapt to changing demographics.